West Palm Beach, Fla. – Dec. 5, 2018 — U.S. Polo Assn. and the United States Polo Association (USPA) are thrilled to announce professional polo player, Jared Zenni, as their newest global brand ambassador. Built on the heritage and authenticity of the sport of polo, U.S. Polo Assn. believes Zenni is ideal for this iconic role coming off a thrilling victory in the 2018 U.S. Open Polo Championship® as a member of the DRF polo team. Zenni scored two goals in the championship—including the game winner—securing his place as a leader and one of the most recognizable faces of the sport.
U.S. Polo Assn. historically taps young polo players to be ambassadors as they are committed to showcasing the fun, passion and comradery of the sport of polo. Zenni is no exception, having proved himself an integral member of various teams in past competitions and through his experience with mentoring younger polo players. He’s also committed to raising awareness for the sport and is actively involved in the American polo scene. Zenni’s latest appearance has been playing in the 125th Argentine Open currently taking place, where the world’s greatest polo players compete in the most fierce competition in the sport. Zenni said “I am very excited to be partnering with USPAGL and USPA to continue to bring more awareness to the sport of polo and further reinforce the authenticity of U.S. Polo Assn.”
“Jared demonstrates the dedication and skills necessary to continue to develop and grow as a top competitor in polo. This is a great opportunity for the USPA to support one of our most promising players competing in the United States and around the world,” said USPA CEO Robert Puetz. “His determination, knowledge and experience will help guide young players with similar goals and aspirations.”
In his role as brand ambassador, Zenni will serve as both a spokesperson for USPA programs, a mentor for young American players and will be outfitted in U.S. Polo Assn. gear on and off the field as he plays in the 2019 winter, high-goal polo season in Palm Beach County, Florida. As an ambassador, he will also share stories about the sport and himself through digital platforms with U.S. Polo Assn.’s four million global social media followers who follow the sport and the brand very closely.
“We are beyond excited to begin our partnership with Jared. Not only is he an incredible player and role model, but he’s dedicated to improving the visibility and appeal of the sport of polo globally,” explains USPAGL President & CEO, J. Michael Prince. “This is just another example of U.S. Polo Assn.’s authentic connection to the sport of polo as we continue to engage new consumers and sports fans around the world.”
Zenni has grown significantly from a young, up-and-coming player over the last few years, showcasing his talents in various global competitions in 2017 and 2018. As a child, he was drawn to horses but admittedly was more interested in traditional American sports like basketball, football and baseball. That changed when Zenni began accompanying his father to stick and ball sessions, and by the age of 10, he was hooked on polo. By 2017 he was considered a rising talent in the sport, having appeared in key matches in Santa Barbara, Palm Beaches and Argentina. His significant contributions to his team’s win at the 2018 U.S. Open Polo Championship—the highest rated polo tournament in the U.S.—solidified his role as one of the sport’s most important athletes.
About U.S. Polo Assn. and USPA Global Licensing Inc.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies. With a global footprint of $1.6B and worldwide distribution through 1,055 U.S. Polo Assn. stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 166 countries worldwide.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and the exclusive worldwide licensor for the USPA’s global licensing program. USPAGL is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Additionally, USPAGL also produces global broadcasts to bring the sport of polo to consumers and sports fans around the world including the GAUNTLET OF POLO, the sport’s new high-goal prize money series.